Planning is a virtue. The more prepared you are for any and all eventualities, the fewer eventualities will get in the way of your success.
While 2020 looms on the horizon, it’s easy to get distracted by the many obstacles between now and then. The holidays are always hectic, New Year travel plans can be a beast to wrangle, and family obligations can (and should) take precedence over long-lead business plans.
But the earlier you start thinking about Q1 of 2020, the smoother it will go. Las Vegas hosts four of the biggest trade shows on Earth. To avoid getting lost in the immense crowds, take a step back and chart a path forward. Even if it seems too soon to nail down your specific plans, we can walk through your big-picture goals to make sure your vision is 2020.
The Consumer Electronics Show (CES) dominates Sin City every January. This gathering is a behemoth, welcoming over 175,000 guests annually. Of the companies that Fortune magazine named to their venerated “500” list in 2018, more than 300 were present at CES.
In other words, you definitely want to make a good impression here.
Since electronics are the name of the proverbial game, don’t skimp on tech when you devise your booth design. Whatever prototype you may be developing, now is the time to make it shine. Don’t hold back and don’t screw it up. Test your products before showing them off to the discerning CES crowds. After all, they are the best in the game, so raise yours (your game, that is).
Your competitors will be showing off their wares to the max. Every outlet will be filled, every inch of CES’s 2.9 million square feet will be claimed, and every angle will be worked. To assure that you fit in (literally), map out your booth space. You’ll have precious little time to install and dismantle your vision, so preparation is the key to success.
This adult entertainment gathering is the largest pornography trade show in the United States. Over 30,000 devilish devotees flock to Vegas to meet their favorite stars.
With a specialty trade show like this, it’s easy to get distracted by the goings-on. But, as a professional, you have certain obligations to keep, and partnering with the best in the biz can help you stay on track.
Before attending the AVN Expo, here are a few standards to keep in mind:
- Security – Whenever citizens and celebrities mix, there’s bound to be a number of star-struck fans who get carried away. That’s why you must anticipate the worst and hope for the best. Make sure you hire ample security for your booth if you plan to host an A-List personality. You want the right staff on hand to protect the talent and maintain order.
- Discretion – Despite its reputation as a show-all, tell-all free-for-all, the AVN Expo is still a show. Vendors are unveiling new products, titles, and promotional materials to a very eager audience. To assure that their reveal goes smoothly, you want to help keep their surprises a secret until the most opportune moment. That’s why safe and discreet storage options are a must.
- Creativity – Let’s face it: nobody at the adult entertainment expo will be thinking about your booth design. That’s why you have to give it extra attention! To stand out in this crowd, you really need to ramp up the creativity. Consider a naughty silhouette, a feather-fringed façade, or a light display that will rival Las Vegas Boulevard itself. Those stars have met their match!
The first rule of business chic: dress the part. That’s especially important at MAGIC, a fabulous fashion expo that dresses up Las Vegas in February. Be abreast of every trend before they go out of style and be sure to make a grand entrance. The placement of your booth is essential in creating the right vibe. Know where to position yourself so that the couture world is always seeing your “best side.”
Trade shows this immense can be overwhelming. You can plan meticulously but still get lost in the shuffle. That’s why it is vitally important to have as many resources at your fingertips as possible. And what’s more accessible than an app? The MAGIC custom app keeps you connected to the brands you want to follow, the vendors with whom you want to schmooze, and the calendar, layout, and flow of the event as a whole.
Before you get too stressed out, consider a visit to CHAMPS. This counterculture throwdown has been rocking the Vegas scene since before cannabis products were legal. Now they are growing (pun intended) exponentially, so plan accordingly.
You should always know your audience before attending a niche trade show. Study the strains of product you want to promote, partner with, or simply partake. Research is the first step in creating meaningful connections with experts in the field you want to enter. Know your stuff and they’ll want to know you.
Expertise is a concept near to our hearts. We pride ourselves in knowing the expo business thoroughly so that we can impart our considerable wisdom to our clientele. If you would like to join the ranks of our grateful partners, then contact us today. Together, we will concoct a winning strategy for the year 2020 and beyond.