Sin City is a whirlwind of activity. The iconic lights of Las Vegas are as alluring as they are distracting. To rise above the noise, you need to capture people’s attention with confidence, innovation, and knowledge.
Before you embark upon a business trip to our exciting hometown, be sure you have a solid plan in place. The following guidelines will help you concoct a strategy to triumph on the Las Vegas expo circuit.
Diversify Your Talent
When attendees stroll through a typical trade show, they want to be initially dazzled and then thoroughly impressed. That’s a tough dichotomy to navigate. It might be impossible to catch people’s attention with the same tactics you employ to educate them about your company, so don’t rely on one representative to do it all.
Step one: decide upon your ideal hype person. This is the employee who always commands the room in meetings and the first to respond to a company-wide email with wit, wisdom, and energy. If you don’t have the perfect candidate to conquer the proverbial spotlight, make sure you have a backup plan. An impressive audio/visual display can alleviate the need for a pitch-person, and it can also be pre-programmed ahead of time to convey exactly the message you want to broadcast to the expo floor.
Step two: bolster the messaging of your star presenter (or media package) with a well informed staff who can tackle any and all follow-up questions from the crowd. How does it work, what does it cost, when can I implement this product into my life? Trade show crowds are well versed on the specialized topics at hand, so be ready for some smart questions by preparing equally smart answers.
Think Globally, Hire Locally
You’ve worked years to perfect your product. You have saved and planned and strategized to get to the next level of your career. Now you find yourself surrounded by the melee of a city you don’t know and you have a finite amount of time to make your mark.
Don’t get lost in the shuffle.
Hire an expert local team to show you the way around Vegas. Avoid the pitfalls of missing deadlines because of poor planning or unexpected roadblocks. Set up your booth before everyone else is scrambling to load in, and rely on Nevada know-how to allocate the resources required to help your display shine.
Choose Your Trade Show Wisely
Trade shows are a curious assemblage of inclusion and differentiation. You want to be among a sea of your peers while also asserting what’s unique about your brand. That’s why it’s imperative that you research the broad range of upcoming expos to make sure you’re joining the right one.
For example, if you work in medical sales, then you want to network with potential clients who have a demand for your supply. Are you in the pharmaceutical field, holistic medicine, hospital tech, or something even more specialized? Do your homework to make sure the crowd you’re intersecting is the right audience for what you have to offer.
Anticipate a Crowd
Las Vegas is the capital of business expos, so get ahead of the curve by planning for the big show. A few factors to keep in mind:
- Book Early – Hotels fill up fast, so be sure to lock down accommodations for your entire team well in advance. If you wait until the last minute, rates will skyrocket and affect your bottom line.
- Stock Up – If you plan to distribute pamphlets, giveaways, and other items for your swag bag, get an idea of how many to print and what the overall demand might be.
- Rise Above – When the expo floor gets packed, visibility goes down. Is your booth equipped to stand out in a crowd? It may look nice in your home office, but has it been tested with thousands of potential clients?
To give you an idea of how popular recent trade shows have become, here’s a case in point: one niche men’s wear trade show bore witness to over 85,000 visitors. Vendors were clamoring to showcase the next big must-have items in their field and competing with thousands of their compatriots. Scope out the landscape before you find yourself inundated with more chaos than you can handle.
Location, Location, Location
Once you have wrapped your thinking around the scope and scale of the upcoming trade show that you plan to attend, get ready to drill down on the specifics of where exactly you’ll be presenting in our fair city. Book your hotel rooms close to the convention center that’s hosting your event. That way, you will minimize travel time, transportation costs, and unexpected headaches.
In addition to situating your team close to the action, you also want to plan for your equipment. How far do you need to haul that monitor, those product samples, and the accompanying materials (flooring, booth structures, etc.)? Save yourself some moving pains by mapping out your every move and maximizing your time on the floor, mixing it up and spreading your message.
Consider where your booth will be located on the premises of the convention center. Think about traffic flow and what will stand out in the ocean of other booths. Where will you position your demos? Where will the promo materials be held? All of these questions and more should be meticulously thought over, but luckily we have thought about them and are prepared to advise you on what is best for your business.
For help maneuvering all of the above, it’s advisable to have some seasoned pros on your side. We have studied the terrain, so we know how to get you from point A to point Success. From printing to staging to just plain getting you there on time and prime for action, Patriot Exhibit Services is ready to handle your trade show needs. With our assistance, what happens in Vegas will live on in your company’s legacy.